Case Study: Xiaomi drives eCommerce growth and email revenue with MailUp

Xiaomi drives $50K in revenue with MailUp in 6 months

Xiaomi launched its eCommerce business in Latin America with the challenge of building a customer-centric strategy from scratch, lacking any pre-existing user data. Their key objectives were to build a community database and create personalized experiences. To address this, they implemented MailUp's marketing automation and email platform, integrated with VTEX and Datatrics.

The solution from MailUp involved smart pop-ups for data capture, personalized product recommendations, and automated email workflows like abandoned cart recovery. This enabled highly targeted communication. The results were significant, with MailUp helping to generate over 50 thousand dollars in revenue with a 67:1 ROAS, and building a subscriber base of 78,000 users within six months in Mexico.

Xiaomi