Case Study: Slow Food boosts contact collection and newsletter engagement with MailUp

Slow Food boosts newsletter responsiveness to 51.5% with MailUp

Slow Food Italia, the Italian branch of the large international non-profit Slow Food, faced a challenge in efficiently collecting new contacts and growing their database beyond their website, especially at the numerous fairs and events they attend. As a MailUp customer, they needed to digitalize and automate this process to save time and resources.

MailUp provided its Jade application, a solution designed to collect contacts via iPad, even offline. Slow Food Italia used Jade to create a digital sign-up form for event visitors, which automated data capture. The results were a successful collection of 481 new contacts, a 52% responsiveness rate from new subscribers, a 2.6% increase in overall open rates, and 450 new members added to their database, enabling better communication and dialogue.

Slow Food