Case Study: Maxi Sport boosts personalized ecommerce conversions with MailUp

Maxi Sport boosts conversion 4x with MailUp

Maxi Sport, an Italian chain for casual fashion and sports equipment, needed to integrate its online and physical store communications to provide a seamless customer experience. Their challenge was to manage multi-channel email and SMS campaigns from a single platform, integrating with their Magento CMS and Salesforce CRM. They turned to the vendor MailUp for a flexible marketing solution.

Using MailUp's SMTP+ service for transactional emails and its integration capabilities, Maxi Sport implemented a "Coming Soon" notification feature for out-of-stock products. This allowed for personalized, triggered emails based on customer profiles. MailUp's solution led to a conversion rate for this campaign that was four times the company's average and reduced the post-click bounce rate by 3.6%, with overall engagement rates exceeding industry benchmarks.

Maxi Sport