Case Study: Slow Food Italia grows its contact database with MailUp

Jade is a professional yet simple and intuitive app. Our volunteers found it a very useful tool for collecting new contacts and explaining the opportunities Slow Food Italia offers to members, visitors and those who sympathise with their aims.

Slow Food Italia, a global non-profit focused on protecting food and farming traditions, had difficulty collecting new contacts and turning fairs and events into email marketing opportunities using only its website. As a MailUp customer, Slow Food needed a simpler way to grow its database and engage people interested in its mission.

MailUp provided Jade, a simple and intuitive app that helped volunteers collect contacts and explain Slow Food’s activities at events. The result was 481 new contacts, 450 new members added to the database, a 52% response rate to the post-show newsletter, and a 2.6% increase in total open rate, while preserving enrolment activities.

Slow Food

Alberto Arossa

Slow Food Italy products