Case Study: Iperal boosts newsletter engagement and customer loyalty with MailUp

Iperal boosts newsletter clicks 30% with MailUp

Iperal, a large-scale distribution company in Lombardy, sought to digitize its customer relationships to drive loyalty and bridge the gap between its online presence and physical stores. The challenge was to provide a useful everyday service, encourage repeated purchases, and eliminate this distance. To address this, they partnered with MailUp for its email and SMS platform capabilities.

With MailUp, Iperal implemented personalized newsletters, SMS campaigns, and transactional email flows. The solution included dedicated coupon offers, segmentation into eight clusters, and responsive email design. The results were significant, with a 24% increase in newsletter subscriptions and campaign performance exceeding industry averages, including a 20% open rate and a 6% click-through rate. MailUp's tools enabled a targeted one-to-one approach, leading to a near 30% increase in clicks through improved segmentation.

Iperal