Case Study: Giochi Preziosi achieves 1,978 new contacts with MailUp's Jade app

Giochi Preziosi - Customer Case Study

Giochi Preziosi, the Italian toy industry market leader, needed a fast, digital way to refresh its email database and sign up new subscribers as customer interests changed quickly. Working within its marketing team and without extra budget or support from other departments, the company turned to MailUp and its Jade app for list building at promotional events.

MailUp implemented the Jade app to quickly create a sign-up form and collect attendee email addresses, even offline. During the G! come Giocare event, Giochi Preziosi gathered 1,978 new contacts, and 66% confirmed their subscription via double opt-in, helping the company expand and qualify its mailing list for future promotional events and tours.

Giochi Preziosi

Elisa Baldon

Web & Social Media Specialist