Case Study: Giochi Preziosi grows its mailing list with MailUp

Giochi Preziosi adds 1,978 new subscribers with MailUp

Giochi Preziosi, a leader in Italy's toy industry, needed an efficient way to renew and grow its email subscriber list to keep pace with rapidly changing customer interests. The challenge was to implement this as a digital marketing tool without additional budget or support from other departments. They turned to the vendor MailUp for a solution.

Using MailUp's subscription forms and the Jade app, Giochi Preziosi created a streamlined sign-up process. This allowed for easy collection and automatic list management, enabling more personalized emails. The solution delivered strong results: during one event, they collected 1,978 new subscribers, with a 66% double opt-in confirmation rate, leading to a 5.8% increase in their mailing list size and an average click-through rate of 16.8%.

Giochi Preziosi