Case Study: Amnesty International boosts engagement and donations with MailUp

Amnesty International boosts open rates 3x and wins 1,510 donations with MailUp

Amnesty International sought to improve supporter loyalty and engagement through its email marketing efforts, aiming to retain signatory users and encourage further action. To achieve this, they partnered with the vendor MailUp and utilized its email marketing platform to manage their campaigns and communications.

Using the MailUp platform, Amnesty International implemented a strategy of sending targeted update emails to supporters who had signed petitions, informing them of positive resolutions. This solution, which leveraged MailUp's database filtering tools to identify and segment these supporters, resulted in dramatically higher engagement, with open rates three times greater than initial mailings. The campaign also generated 1,510 new donations, demonstrating a significant measurable impact for MailUp's customer.

Amnesty International