Case Study: UnitedHealth Group improves PR cold email outreach with Mailshake

UnitedHealth Group boosts PR outreach with Mailshake as 92% of journalists prefer email pitches

UnitedHealth Group needed to effectively build its brand reputation through public relations by reaching journalists and influencers, a task made difficult by the overwhelming volume of daily emails. The company turned to Mailshake and its sales engagement software to improve the personalization and effectiveness of its cold email outreach.

Mailshake provided a solution that allowed UnitedHealth Group to automate its outreach while maintaining a high degree of personalization through merge fields and tags. Using Mailshake's tools like Lead Catcher, they could automatically send initial pitches and then manually engage contacts who showed interest. This approach, combined with strategic follow-ups, ensured their PR pitches were persuasive and timely, leading to successful media placements and enhanced brand visibility.

UnitedHealth Group