Case Study: SportsCarnival improves personalized email outreach at scale with Mailshake

SportsCarnival boosts personalized outreach at scale with Mailshake

SportsCarnival, a provider of booking and facility management software for recreational businesses, faced the challenge of executing personalized email outreach at scale. Their highly specialized and scattered ideal customer profile required tailored messaging for different facility types and regions. Using HubSpot proved limiting for sales-focused campaigns, and their Head of Growth, Jordan Weinand, needed a more efficient solution to handle segmentation, personalization, and tracking alone.

Mailshake provided the solution with its sales engagement platform. Jordan used Mailshake to segment his audience, personalize messaging using mail merge, and optimize for deliverability. This led to more positive campaign results and improved inbox placement rates. He also leveraged features like lead temperature tracking and the integrated dialer for effective follow-up. The vendor's competitive pricing, deliverability expertise, and hands-on implementation support were key factors in achieving these outcomes.

SportsCarnival