Case Study: LinkedIn improves sales prospecting with Mailshake

LinkedIn boosts sales outreach with Mailshake’s 30-day trial and 2,500-profile searches

The customer, LinkedIn, faced the challenge of providing a powerful, specialized tool for sales professionals to efficiently find and connect with prospects on its platform, distinguishing it from its more general career-focused products. The vendor, Mailshake, through an integration feature, helped enhance the utility of LinkedIn's primary sales product.

The solution involved integrating Mailshake with LinkedIn Sales Navigator, specifically by automating data transfer through Zapier. When a lead fills out a form on LinkedIn, Mailshake automatically adds them to campaigns, saving time, reducing manual data entry errors, and improving organization. This integration, highlighted by Mailshake, streamlined the sales workflow for users of LinkedIn's tool.

LinkedIn