Case Study: The Science of CX books 63 podcast guests with Mailshake

How This Podcast Used Mailshake to Book 63 Guests with a 65% Response Rate

The Science of CX, a podcast focused on customer experience, had the challenge of booking influential, highly sought-after guests who were inundated with impersonal automated emails. Their previous outreach efforts using other platforms and HTML-rich templates had failed to yield results. To secure these "white whales" of the industry, they turned to the sales engagement software from Mailshake.

Mailshake provided a solution that enabled the podcast's host to send emails that felt personal and one-to-one. By following Mailshake's guidance, he crafted a winning strategy of sending extremely short, three-line emails with minimal personalization. This approach, combined with a simple follow-up cadence, resulted in a phenomenal 65% response rate. The campaign to 95 prospects successfully booked 47 guests for the first season, with an additional 15 respondents scheduled for the second, demonstrating Mailshake's direct impact on the podcast's successful launch.

The Science of CX

Stephen Pappas

CMO and Head of US Operations