Case Study: Square Peg achieves stronger recruiting outreach and higher email engagement with Mailshake

How Square Peg Scaled Their Recruiting Outreach with Mailshake

Square Peg, a modern staffing agency and job platform, faced the unique challenge of scaling its daily multi-channel recruiting outreach to both B2B and B2C clients for its 30,000+ active users. They needed a robust and cost-effective email outreach solution that would ensure high deliverability and could grow with them. After trying many options, they selected the sales engagement software Mailshake to meet their needs.

The solution from Mailshake allowed Square Peg to leverage multiple domains, warming each one up gradually to protect deliverability. A key insight was finding that their automated, lightly personalized campaigns using merge fields performed just as well as heavily researched, manual ones, saving significant time. The results were tremendous growth, including 1,000 signups with a 50% open rate and a 6% click-through rate for cold campaigns, with all metrics improving weekly.

Square Peg

Claire McTaggart

Founder