Case Study: The Magic of Coby books 200 virtual events with Mailshake

How ‘Magic of Coby’ Used Mailshake to Book 200 Virtual Events in One Season

The Magic of Coby, a magician and mentalist based in Toronto, faced a significant challenge when the pandemic halted all live, in-person events. Founder Coby Elimelech needed a scalable and affordable way to reach his target audience to sell his new virtual magic shows. He turned to the vendor Mailshake and its sales engagement software to implement an effective cold email outreach campaign.

Using Mailshake's platform, particularly its Lead Catcher feature to automate and manage replies, Coby executed targeted email campaigns. This solution allowed him to book over 200 virtual events in a single season, with a remarkable 90% conversion rate from demos. Mailshake provided the tools and training resources that enabled his business to thrive despite the industry-wide challenges.

The Magic of Coby

Coby Elimelech

Magician and Mentalist & Founder