Case Study: Spire boosts customer reviews with Mailshake

How Kevin Miller Uses Mailshake to Promote Better and Generate Hundreds of Customer Reviews

The customer, Spire, a company selling a wearable device primarily on Amazon, faced the challenge of improving their number of reviews and overall star-rating to increase visibility and sales. Their Director of Growth, Kevin Miller, needed an efficient way to solicit authentic customer reviews and promote content in a highly competitive digital space. He turned to the vendor, Mailshake, seeking a simple sales engagement solution for outreach.

Using Mailshake, the solution involved creating a streamlined, two-email drip campaign to ask satisfied customers for reviews. The emails featured a personalized and honest approach with a direct link to the Amazon review page, followed by an automatic reminder. This strategy implemented by Mailshake yielded tremendous results, growing Spire's reviews from 300 to 1600 in approximately one year, significantly enhancing their online credibility and driving sales.

Spire

Kevin Miller

Director of Growth