Case Study: Sweet Fish Media achieves an 85% response rate with Mailshake

How James Carbary Used Mailshake to Achieve An 85% Response Rate

Sweet Fish Media, a content creation company, sought to build relationships with ideal clients by inviting them to be guests on their podcast. Their challenge was efficiently identifying and engaging these high-value prospects, specifically VPs of Marketing at midsize B2B tech companies. They turned to Mailshake, a sales engagement software, to manage their cold email outreach.

Using Mailshake, the team executed a simple, three-sentence email campaign with a highly targeted list curated from growth company rankings. The solution involved a three-part cadence that was tracked within the platform. This strategy yielded an unprecedented 85% response rate from their initial outreach of 100 people, far exceeding industry standards and successfully generating valuable leads for their business.

Sweet Fish Media

James Carbary

Founder