Case Study: inBeat boosts outreach efficiency with Mailshake

How inBeat Uses Cold Email + LinkedIn to Connect Brands with Influencers

inBeat, a hybrid software and agency that connects brands with influencers, needed a more efficient way to scale its cold outreach processes. The company was pitching its two services—a SaaS platform and a Done-For-You agency—to brands and agencies but required a solution to manage these communications effectively while incorporating personalization to improve engagement.

The company implemented Mailshake to manage and automate its email outreach strategy. This allowed inBeat to micro-segment its target lists, run concurrent LinkedIn campaigns, and use personalized email templates. As a result of using Mailshake, one campaign achieved a 48% open rate and a 5% reply rate, while another saw a 62% open rate and an 11% reply rate. This strategy significantly boosted efficiency and contributed to acquiring high-value clients.

inBeat

David Mornneau

Co-founder