Case Study: Builtfirst More Than Doubles Open Rates with Mailshake

How Builtfirst More Than Doubled it’s Open Rate with Mailshake

A partnership executive at Builtfirst, a company using Apollo and HubSpot for outreach, was struggling with low email open and reply rates. These rates were insufficient to generate the pipeline needed to meet the company's sales quota. To address this challenge, the customer adopted Mailshake, a sales engagement software.

By implementing two key Mailshake features, email warm-up and list cleaning, Builtfirst significantly improved its email deliverability. The Mailshake solution resulted in the open rate more than doubling from 30% to 69%, while the reply rate soared to 20%. This improvement allowed the executive to book 12 meetings from 150 contacted leads in the first month, a drastic increase from the 1-2 meetings he was previously able to secure.

Builtfirst

Luke Ruffing

Partnership Executive