Case Study: BrandStar Generates Leads at Scale with Mailshake

How BrandStar’s Marketers Generate Leads for Sales Using Mailshake

BrandStar, a content marketing and production company, faced a challenge with a highly manual and outdated internal sales process. Heavily reliant on inefficient cold outreach, their operations were difficult to scale. Eric Goldstein, their Director of Customer Engagement, sought a sales engagement tool that a marketer could manage to generate leads, which led them to the vendor Mailshake.

The solution implemented by Mailshake allowed for complete control over sequenced email campaigns sent on behalf of multiple reps. By integrating with HubSpot and MethodData, Mailshake helped automate the process, enabling BrandStar to send up to 10,000 emails in a single day compared to just 1,000 per month manually. This represented a massive scale-up in outreach, transforming the process into the company's core method of revenue generation.

BrandStar

Eric Goldstein

Director of Customer Engagement and Marketing Automation