Case Study: Her Smart Marketing builds brand authenticity at scale with Mailshake

How Ashley Ryan Builds Authenticity at Scale With Mailshake

Her Smart Marketing, an agency helping female entrepreneurs grow their businesses, faced the challenge of building authentic brand connections and staying top-of-mind with prospects at scale. With limited resources, its founder Ashley Ryan needed a way to automate her follow-up process without sacrificing the personal touch that is critical for effective marketing. She turned to the vendor, Mailshake, and its email engagement platform to address this challenge.

By implementing Mailshake, Ashley was able to automate her email follow-up with a strategic cadence, saving significant time on manual tasks. The platform's templates, tracking, and A/B testing features allowed her to experiment creatively and send personalized emails that prospects felt were one-to-one. The solution delivered impressive results for the vendor, with Mailshake directly generating between 30% to 40% of her business. This equated to over $100,000 in new business in a single year, proving the platform's measurable impact on growth.

Her Smart Marketing

Ashley Ryan

Founder and CEO