Case Study: Heirloom scales niche outbound campaigns with Mailshake

Heirloom boosts outreach with Mailshake and turns nearly 100% of sample requests into customers

Heirloom, a company that creates physical video books, faced the challenge of selling a completely new type of product to multiple distinct audiences, including wedding photographers and universities. Their outreach had to simultaneously explain the novel concept and convince each niche of its unique value, which was difficult to scale with manual, personalized emails. They turned to the sales engagement platform Mailshake for a solution.

Using Mailshake, Heirloom implemented highly segmented and visual email campaigns tailored to each audience's specific language and use cases. The platform enabled them to test messaging in real-time and automate multi-step sequences that educated prospects. This solution allowed Heirloom to efficiently qualify high-intent leads, with sample requests converting to customers at a nearly 100% rate, making Mailshake a critical tool for their scalable and successful outreach.