Case Study: Acme Advisors & Brokers achieves 97% more appointments with Mailshake

97% More Appointments After 1 A/B Test (w/ Templates)

Acme Advisors & Brokers, a business brokerage firm, was using cold email to try and schedule one meeting per day with qualified business owners. However, their initial campaign was underperforming, generating a 9.8% reply rate that consisted mostly of negative responses and skepticism from prospects. The firm partnered with the vendor, Mailshake, to help improve their outreach effectiveness and meet their lead generation goals.

Mailshake implemented a feedback-guided A/B test, analyzing the negative replies to identify the core objection: prospects doubted a real buyer existed. The solution involved revising the email copy to remove the term "potential" and to add specific details on why the prospect was targeted, making the offer more credible. This new variation, created with Mailshake's approach, dramatically increased the positive reply rate to 18% and generated over 30 meetings, nearly doubling the client's results and consistently achieving multiple appointments per day.

Acme Advisors & Brokers

Robert Allen

Acme Advisors & Brokers