Case Study: Firing Squad optimizes cold email performance with Mailshake

8 Lessons from Firing Squad on Optimizing Cold Email Performance

Firing Squad, a B2B lead-generation service, transitioned from using Reply to the sales engagement software Mailshake. Their challenge was to optimize their cold email outreach strategies to achieve higher engagement and meeting-booked rates for themselves and their clients.

By implementing Mailshake, Firing Squad applied a rigorous testing mindset and several key optimizations. These included reducing friction with subtle changes, personalizing messages, and using a persistent multi-email sequence focused solely on booking meetings. This solution allowed them to consistently achieve open rates above 60% and meeting-booked rates exceeding 10%, significantly improving their lead generation performance for clients.

Firing Squad

Jason Bagley

Founder