Case Study: Megasur improves newsletter deliverability with Mailrelay

Megasur - Customer Case Study

Megasur, a major information systems wholesaler in Spain, faced challenges with email deliverability and managing its subscriber database. They needed a reliable system to ensure their newsletters would reach recipient inboxes and avoid being marked as spam. To address this, they turned to the vendor Mailrelay for its email sending service.

Mailrelay implemented infrastructure improvements to enhance email penetration and provided tools for effective database segmentation and statistics comparison. This resulted in a higher acceptance rate for Megasur's newsletters and improved response rates from their communications. The Mailrelay support team also provided personalized service and training, qualifying Megasur's staff for their email marketing efforts.

Megasur

Mari Cruz de la Torre

Department of Web Programming