Case Study: Cadena SER Euskadi achieves faster, trackable email campaigns with Mailrelay

Cadena SER Euskadi - Customer Case Study

Cadena SER Euskadi, a regional branch of Spain's oldest and largest radio broadcaster, faced significant challenges with its mass email communications. Using its conventional hosting and Outlook infrastructure caused extremely slow sending times and placed a heavy burden on its internal servers. The system also provided no tracking capabilities, leaving the team with no insight into whether emails were delivered or opened. Seeking a solution, they turned to the vendor Mailrelay.

Mailrelay implemented its email marketing platform to manage the broadcaster's mass mailings. The solution dramatically increased sending speeds, capable of dispatching up to 4,000,000 messages per hour, and completely eliminated the strain on Cadena SER's own infrastructure. This saved the commercial and IT departments a huge amount of time and resources. Furthermore, Mailrelay provided detailed email tracking and statistics, giving the team total control and the ability to analyze the results of each campaign effectively.

Cadena SER Euskadi

Gorka Miguélez Carranza

Head of Analysis and Regional Commercial Development