Case Study: APMiB reduces donation certificate mailing time with Mailrelay

APMiB - Customer Case Study

APMiB, a non-profit association part of Aerolínea Iberia, faced a significant challenge in manually sending personalized donation certificates via email to its donors. The process was extremely time-consuming, requiring multiple staff members to compose individual emails with confidential attachments, which was both inefficient and prone to human error. They turned to the vendor Mailrelay for a solution using its massive emailing service and API.

Mailrelay implemented a solution using its API to integrate with APMiB's platform, enabling the automatic sending of emails with unique, personalized attachments for each recipient. This eliminated manual work, ensured the secure and accurate delivery of confidential documents, and drastically improved deliverability. The results were transformative: the task was reduced from taking three people three days to just one person 15 minutes, freeing staff for other duties and improving organizational productivity. APMiB also reported a 200% improvement in deliverability, with all messages now confirmed to reach their destination.

APMiB

Pablo Cruz

Systems and New Technology Analyst