Case Study: Traya Health achieves 15% cart recovery with Mailmodo

Traya gets 15% cart recovery rate with Mailmodo

Traya Health, an e-commerce business focused on holistic hair loss solutions, faced challenges with disengaged website visitors and a low rate of cart recovery. Their goal was to better educate their audience and convert more abandoned carts into sales. To address this, they turned to the vendor Mailmodo and its interactive AMP email service.

By implementing Mailmodo's solution, Traya Health sent interactive cart abandonment emails that allowed for direct checkout within the message itself. This strategy delivered a significant measurable impact, resulting in a 15% cart recovery rate from their abandoned cart emails. Mailmodo also helped Traya increase click rates on their customer engagement journey from 11% to 25% and achieve a website conversion rate from email that exceeded the e-commerce industry average.

Traya Health

Ridhima Achaliya

Growth Marketing