Case Study: The Indian Express updates email news in real time with Mailmodo

How The Indian Express updated news in delivered emails with Mailmodo

The Indian Express, a major Indian media group, faced the challenge of decreasing newsletter engagement as subscribers turned to apps for real-time news, rendering their static email content stale and irrelevant within hours. To address this, they partnered with Mailmodo to find a solution for making their email newsletters a more dynamic and current news source.

Mailmodo implemented a custom solution that integrated a dynamic RSS feed into their emails. This allowed The Indian Express to send a single daily newsletter that would automatically update its content with fresh news three times a day after delivery. This innovation eliminated stale news in the inbox, significantly increased the relevance of their newsletters, and paved the way for scaling the solution to other content types like sports and election results.

The Indian Express

Vaibhav Khanna

Sr. Manager, Subscription Growth