Case Study: Stratzy re-engages 342 lost app users with Mailmodo

How Stratzy re-engaged 342 lost app users with 1 email campaign using Mailmodo

Stratzy, an investment-focused fintech platform, faced a challenge with increased customer churn caused by app uninstalls. The company sought to understand if these uninstalls were accidental and to gather feedback for product improvements. To address this, they partnered with the vendor Mailmodo to utilize its interactive AMP email and automation capabilities.

Mailmodo's solution involved an automated email flow triggered by an uninstall. The interactive email asked users if their uninstall was accidental, offering a path to reinstall or a form to submit feedback. This feedback was integrated directly into Stratzy's Slack via Zapier. The campaign achieved a 2.8% winback rate, successfully re-engaging 342 users, and generated 50% more feedback responses, which directly led to the creation of a new educational feature called "Stratzy Learn."

Stratzy

Pranav Goyal

Growth Lead