Case Study: SBNRI achieves 16% higher open rates with Mailmodo

How SBNRI achieved 16% higher open rates with Mailmodo's value-added services

SBNRI, a fintech company providing investment services to non-resident Indians, faced significant email deliverability issues. Despite using multiple email tools, their open rates were low, and emails were frequently landing in spam or promotions folders, which also harmed their domain reputation for sales communications. They turned to Mailmodo's value-added services for an expert audit to diagnose and resolve these challenges.

Mailmodo's expert conducted a deliverability audit and implemented a multi-step solution. This included warming up their new domain, improving list hygiene, creating a suppression list, and optimizing email templates with AMP widgets. As a result, SBNRI achieved a 16.66% increase in open rates, rising from 18% to 21%, while also learning to monitor key email health parameters and generating more demo bookings through the improved system.

SBNRI

Muhet Gupta

Growth Marketing