Case Study: Razorpay achieves 257% higher survey responses with Mailmodo

How Razorpay got 257% higher survey responses with Mailmodo

Razorpay, a full-stack financial solutions provider, faced a challenge with low response rates for its customer feedback and NPS surveys across multiple channels. To address this, the company sought a better way to engage its merchants and gather valuable insights via email. Razorpay partnered with vendor Mailmodo and its interactive AMP email technology to solve this problem.

Mailmodo's solution enabled Razorpay to embed interactive AMP forms directly into their emails, allowing recipients to complete surveys and lead generation forms without ever leaving their inbox. This eliminated redirects and reduced drop-offs. The results were significant: Razorpay saw a 257% increase in NPS survey responses, an 87% rise in leads for a new product, and a 45% increase in engagement for a product awareness campaign.

Razorpay

Subhash Dash

Growth Marketing