Case Study: Preplaced achieves 5X higher conversions with Mailmodo

How Preplaced leveraged Mailmodo's spin-the-wheel widget to 5X their conversions

Preplaced, a mentor-led interview preparation platform, faced the challenge of low engagement and poor conversion rates from their standard, non-interactive email campaigns. To address this, they turned to the vendor Mailmodo and its interactive AMP email capabilities.

Mailmodo's solution involved gamifying the email experience using a Christmas-themed spin-the-wheel widget to distribute discount coupons directly within the email. This approach delighted customers and drove them to redeem the offers. Using Mailmodo, Preplaced achieved a 3X increase in click-to-open rate (CTOR), which grew to 10%, and a massive 5X increase in their sales conversion rates.

Preplaced

Sayali A Kulkarni

Content Marketing Manager