Case Study: Mudrex achieves 280% more webinar sign-ups with Mailmodo

How Mudrex achieved 280% higher webinar registrations with Mailmodo

Mudrex, a cryptocurrency investment platform, faced a challenge with low adoption and retention rates. To educate their investors, they began hosting webinars but experienced very low registration numbers and high drop-offs due to a cumbersome, multi-step sign-up process involving a third-party platform.

The vendor, Mailmodo, provided a solution using its interactive AMP email capabilities. By embedding the webinar registration form directly within the email, Mudrex eliminated the need for users to leave their inbox. This seamless experience, integrated with their event platform, resulted in a 280% (2.8x) increase in webinar sign-ups and a rise in open rates, which directly contributed to an increase in assets under management as 90% of attendees invested through the platform.

Mudrex

Pranjal Agarwal

Customer Experience