Case Study: Learnbay achieves 70% more course inquiries with Mailmodo

How Learnbay increased program inquiries to 70% with interactive emails

Learnbay, an upskilling platform, faced a challenge in simplifying access to detailed information about its various data science programs for prospective students. Their lengthy, non-interactive emails forced prospects to visit the website to find specific course details, creating a frustrating user experience that hindered enrollment. To address this, they turned to the vendor Mailmodo for a solution.

Mailmodo implemented an interactive email featuring a drop-down menu that allowed prospects to select their program of interest directly within the email. This solution eliminated extra steps by redirecting users to relevant expert videos, making information access friction-free. This approach by Mailmodo resulted in an 8% submission rate on the in-email form and led to a 70% increase in inquiries for Learnbay's paid courses.

Learnbay

Manali Sinha Roy

Head of Marketing