Case Study: HobSpace Achieves a 20% Boost in Demo Signups with Mailmodo

How HobSpace cracked the US market and got 20% demo signups during Covid-19 with Mailmodo

HobSpace, a digital-first chess education platform for children, faced a challenge in scaling their lead generation to break into the US market. Their existing cold emails were ineffective, failing to build trust and resulting in a cumbersome process for potential customers to book demos, which involved multiple clicks and redirects to their website.

By implementing Mailmodo's interactive AMP email technology, HobSpace embedded a functional calendar directly into their messages. This solution from Mailmodo allowed recipients to book a demo without ever leaving their inbox, creating a seamless experience. The result was a significant boost, generating 20 demo bookings from just 100 emails sent and successfully enabling the company to acquire its first US customers.

HobSpace

Priya Goel

Co-Founder