Case Study: Fynd Academy improves email deliverability with Mailmodo

How Fynd Academy improved deliverability with Mailmodo

Fynd Academy, the edtech branch of the retail-tech company Fynd, faced a significant email deliverability challenge. With a critical deadline to promote a new learning cohort, their emails were landing in spam, causing a drop in opens and threatening their enrollment goals. They turned to the vendor Mailmodo for help in restoring their domain health and improving inbox placement.

Mailmodo implemented a comprehensive solution involving a systematic 15-day domain warm-up process, the use of fragmented scheduling to save time, and a strategy focused on sending educational content. They then used an interactive AMP email survey for hyper-segmentation before sending targeted promotional campaigns. This approach led to a 9x increase in email opens and over 50% of cohort enrollments being directly attributed to the revitalized email channel.

Fynd Academy

Sayali Bhakurleka

Lead