Case Study: foundit achieves 1.7M profile updates in 6 months with Mailmodo interactive emails

How foundit got 1.7M+ users to update profiles in 6 Months with interactive emails

foundit, a job portal, faced a challenge with a large number of user profiles that were either incomplete or outdated. This led to a poor experience where job seekers received irrelevant offers and recruiters wasted time on unqualified candidates. Traditional reminder emails were ineffective as users had to leave their inbox to update their profiles, causing high drop-off rates.

The vendor, Mailmodo, implemented a solution using its interactive AMP email technology. This allowed foundit to embed forms directly within emails, enabling users to update their profiles without any redirection. The campaign, personalized to show only incomplete fields, achieved an 11.5% submission rate and resulted in over 1.7 million users updating their profiles within six months.

foundit

Jaya Jain

Senior Manager - Growth