Case Study: Clinikally increases Shopify revenue with interactive emails from Mailmodo

How Clinikally increased its Shopify store revenue by 71% with interactive emails

Clinikally, an Indian telehealth and e-pharmacy platform, was struggling with low sales from its email marketing campaigns. Their weekly emails were experiencing declining open rates, and customers who did open them were not clicking through to complete purchases. To address this, they partnered with vendor Mailmodo to leverage its interactive AMP emails.

Mailmodo's solution enabled Clinikally to create a shoppable email experience directly within the inbox. Customers could add products to their cart, adjust quantities, and fill in their address without leaving the email. Combined with a new segmentation strategy for more active customers, this approach led to a 71% increase in Shopify revenue from email marketing and a 4X rise in their open rate.

Clinikally

Rohit Prakash

Creative Head