Case Study: Brighttail boosts event registration by 150% with Mailmodo

How Brighttail boosted event registration by 150% with interactive emails

Brighttail, a marketing agency for B2B and SaaS businesses, needed to increase registrations and engagement for its Ignite 2024 virtual conference. Their challenge was that traditional emails caused registration drop-offs due to a multi-step sign-up process. To overcome this, they turned to vendor Mailmodo for its interactive email technology.

Mailmodo's solution embedded one-click registration and interactive elements like forms and quizzes directly into emails. This created a seamless experience that removed friction for attendees. The results included a 150% increase in event registrations via email and a 128% higher survey response rate, demonstrating the significant impact of the vendor's platform.

Brighttail

Stephanie Chew

Senior Marketing Automation Specialist