Case Study: BluSmart achieves 35% quiz submissions with Mailmodo

How BluSmart achieved 35% quiz submissions with Mailmodo

BluSmart, an Indian electric ride-hailing platform, was experiencing lukewarm participation in its annual #BluKms contest. Their challenge was to find a more engaging way to educate users and build awareness about sustainable e-mobility to boost contest entries. They turned to Mailmodo for a solution.

Mailmodo implemented an interactive, scored quiz directly within the email using its interactive AMP email product. This gamified approach allowed users to participate and receive real-time results without leaving their inbox. The campaign achieved a 35% submission rate, far exceeding their 10% goal, and generated significant social media engagement as users shared their results.

BluSmart

Shobhit Mehrotra

Growth Marketing