Case Study: Anushka Rathod grows Crore Club engagement with Mailmodo interactive emails

How Anushka Rathod is nurturing a finance community ft. Interactive emails

Anushka Rathod, a finance content creator, faced the challenge of low engagement and a lack of direct connection with her 1.8M+ social media audience. She wanted to build an algorithm-agnostic, owned community to nurture her followers with deeper financial content. She turned to Mailmodo to launch her "Crore Club" newsletter.

Mailmodo's solution empowered Anushka to create interactive emails featuring in-mail calculators, quizzes, and polls, which allowed subscribers to engage without leaving their inbox. This strategy resulted in her campaigns achieving a 2X higher click and submission rate than the industry average, successfully building a highly engaged community of finance enthusiasts and laying the groundwork for future ventures.

Anushka Rathod

Anushka Rathod

Founder