Case Study: Videostream achieves 10x increase in email ROI with Mailjet

Videostream Saw a 10x Increase in their Email ROI By Focusing on Quality over Quantity

Videostream, a growing app relying on email to reach users, was struggling with poor deliverability and engagement—open rates were under 2% and campaigns were being sent to large, unclean lists without a consistent cadence. The team lacked expertise in list management and targeting, which left many messages landing in spam and limited ROI.

Working with Mailjet’s technical account managers, Videostream cleaned and segmented its lists, implemented advanced targeting and a weekly newsletter cadence, and improved deliverability. The changes drove open rates to north of 18%, total opens up 415% (from ~15,000 to over 75,000 per campaign), a 10x decrease in cost per open (CPM from $20.14 to $2.02), and a 71% drop in cost per click.

Videostream

Matthew Gardner

Co-founder, Videostream