Case Study: Videostream boosts email deliverability and ROI with Mailjet

Videostream boosts email opens 415% with Mailjet

Videostream, a consumer internet company, faced poor email engagement, high sending costs, and low deliverability due to large, unsegmented lists, which hurt their campaign ROI. They partnered with the email service provider Mailjet and its SMTP services to address these challenges.

Mailjet's Technical Account Managers helped Videostream clean their lists, implement segmentation, and establish a consistent weekly send cadence. This solution dramatically improved sender reputation and deliverability. The results included open rates jumping from under 2% to over 18%, a 415% increase in total opens, and a tenfold decrease in cost per open, significantly boosting their email marketing ROI.

Videostream