Case Study: UpToPar achieves 3x faster email production and 6x higher open rates with Mailjet

UpToPar Sends Emails 3x Faster with Mailjet

UpToPar, a digital marketing firm serving golf courses, resorts, and restaurants across the U.S., struggled with a dispersed team and an email program hampered by a slow, unreliable builder that cost the team about 18 hours per week and risked losing work during outages. Although email drove strong revenue for clients (event promotions and reservation reminders), the backend tools lacked collaboration, templates management, and stability needed for a growing, remote operation.

After switching to Mailjet, UpToPar adopted subaccounts, role-based access, an intuitive drag-and-drop builder, and dedicated customer success support to streamline workflows and approvals. The change cut campaign time by 66% (from 18 to ~6 hours/week), saved roughly $12,480 annually in labor, increased open rates from 5% to 30%, enabled management of 30% more clients with the same staff, and let the team rely on email as a primary, higher-ROI channel.

UpToPar

Natalia Contreras

Director of Marketing