Case Study: Rodale Motor Presse achieves personalized, automated email marketing for fitness programs and apps with Mailjet

Successful Email Marketing For Online Fitness Programs And Apps

Rodale‑Motor‑Presse, the German‑American publisher behind Men’s Health, Women’s Health and RUNNER’S WORLD, expanded into online fitness with the NXT LVL program and Men’s/Women’s Health Personal Trainer apps. To attract and retain tech‑savvy users they needed tightly integrated, multi‑channel email — fully responsive, personalized and automated marketing and transactional messages across devices and languages — while meeting EU data‑protection requirements and ensuring high deliverability.

Mailjet supplied strong APIs, automated dispatch, contact management, segmentation and personalization, plus compliance support to meet GDPR and deliverability targets. Automated pre‑launch, launch and onboarding flows (welcome, training plans, reminders and multilingual transactional emails) enabled upselling and improved customer loyalty, saving the publisher time and resources so it can focus on further product development and promotion.

Rodale Motor Presse