Case Study: LaLiga achieves rapid app growth to 700k monthly users with Mailjet

La Liga partnered with Mailjet to scale its app’s user base

LaLiga, Spain’s top professional soccer division, needed a fast, easily integrated email solution for its new LaLigaFantasy app ahead of the season kickoff. With onboarding and transactional emails critical to handling a sudden surge in users, LaLiga required a partner that could scale quickly and reliably.

Mailjet provided rich APIs and a dedicated technical account manager to enable rapid integration, user behavior tracking, and high deliverability. The managed service let LaLiga focus on the app while Mailjet handled email reputation — the app’s user base grew from hundreds to hundreds of thousands in hours, reaching roughly 700k monthly users with a 99% deliverability rate.

LaLiga

Boris Armenta

Technology Adoption Lead