Case Study: Outdooractive achieves higher email deliverability and scalability with Mailjet

How the tourism tech company achieves a 96% average deliverability rate—despite complex segmentation and high email volumes

Outdooractive, Europe’s largest platform for outdoor experiences, needed a scalable way to manage high-volume, personalized email across community updates, automated system messages, and B2B campaigns. Its previous setup lacked flexibility and was difficult for teams to use collaboratively, making it hard to deliver GDPR-compliant, targeted content efficiently. Outdooractive chose Mailjet to support its growing email needs.

With Mailjet’s Email Editor, email API, segmentation, and collaboration tools, Outdooractive built a future-proof email infrastructure that combines automation, branding consistency, and streamlined approvals. The results were strong: the team now sends about 3.5 million personalized “For You” emails each week, maintains deliverability above 96%, and keeps spam below 0.01%, while creating campaigns faster and with less manual effort.

Outdooractive

Pirmin Mösle

Chief Technology Officer