Case Study: Of a Kind achieves 23% higher open rates with Mailjet

How of a Kind Grew Their Open Rates by 23 Percent by Focusing on Quality Over Quantity

Of a Kind, an ecommerce retailer, faced a significant drop in email open rates and a rise in bounces and spam complaints after adding 40,000 new contacts from a co-marketing campaign. The low engagement was hurting their sender reputation with ISPs. To address this challenge, they worked with the email service provider Mailjet to implement a solution focused on improving list quality and deliverability.

Mailjet's solution involved cleaning Of a Kind's email list by segmenting and removing subscribers who had not engaged in six months. This action sent a positive signal to ISPs like Gmail, improving Of a Kind's sender reputation and inbox placement rates. As a result, Of a Kind saw a 23 percent increase in open rates, attributed directly to better deliverability from the list cleaning performed with Mailjet.

Of A Kind