Case Study: happn achieves global email localization and stronger collaboration with Mailjet

happn scales email campaigns across 30 countries and 15+ languages with Mailjet

happn, a dating app that connects users who have crossed paths in real life, needed to scale its multi-language customer relationship management (CRM) efforts across global teams. Their challenge was to ensure consistent branding and fast email delivery while expanding into new international markets. They partnered with Mailjet's email platform to address this.

Using Mailjet, happn built tailored email templates that improved collaboration between its developer and marketing teams. The solution provided improved delivery tracking and personalized support, allowing happn to quickly localize messages for over 15 languages. This enabled stronger campaign performance and supported the app's successful international expansion to 26 million users.

Happn