Case Study: Galeries Lafayette achieves paperless receipts and streamlined checkout with Mailjet

Galeries Lafayette digitized all of their receipts thanks to Mailjet

Galeries Lafayette, the upmarket department store chain with over 62 locations including its Paris flagship on Boulevard Haussmann, launched a GO FOR GOOD initiative to offer paperless till receipts after purchases. The retailer faced a practical and environmental challenge: lengthy printed receipts from promotions and loyalty activity waste paper and slow checkouts, so they needed a reliable email solution to send transactional messages with PDF receipts at scale.

Galeries Lafayette selected Mailjet for its deliverability and transactional email capabilities, supported by a dedicated Customer Success Manager who provided rapid solutions and on-site training. The project was rolled out across all stores, sending about 50,000 email receipts per month with 97% delivery — reducing paper use, speeding up payments, and simplifying receipt management; in some stores paperless receipts now account for over 10% of transactions.

Galeries Lafayette

Sylvia Wizman-Hirschhorn

Marketing Project Manager